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When you are highly focused, you will get used to lighting a cigarette after you relax. Except to sleeping, smoking is an all-time muscle memory. Smoke is a weapon for smokers to fight against life. We hope that this weapon can give pleasure to the power, and at the same time not hurt yourself. We believe that e-cigarettes are not only a tool for replace smoking and give up smoking, but also a culture and lifestyle. It is the mission of to create a more fashionable, happier and healthier lifestyle for the one billion smokers around the world. When you enjoy cigarette, it is the moment when happiness is coming. The birth of stem from the love of the trend and is also a concern for the optimization of the lifestyle of the global smokers.